Gumtree is an online classifieds and community website. Classified ads are either free or paid for depending on the product category and the geographical market.
The main objective was to create awareness about the fact that you can buy and sell cars on the Gumtree platform. The campaign ran for 6 weeks and every week we got 2 new cars to display. There was a competition element as well and as people entered their name it appeared on the digital screens as well as the information specs about the specific car.
The campaign was well received by the community and created attention towards the aimed target audience.